

The challenge: A private counselling practice competing against hospitals and long-established clinics. Outside a tiny patch right by the office, Susan was invisible, on page 2-3 for searches like "therapist near me" and "counsellor Nairobi", so the calls went to bigger names.
What we did: Rebuilt the Google Business Profile with the right primary category and a full, keyword-rich services list, added geotagged photos across the neighbourhoods she serves, set up a simple review-request system, and tightened NAP consistency across citations.
The result: Her average map-pack position went from 20 all the way down to just over 6. Where the whole grid used to be red, there's now a solid green core sitting right over her catchment, so far more of Nairobi sees her the moment someone searches for a counsellor nearby.

